Microsoft showed a future advertising service that will allow companies to hawk their wares on its Zune media player. Mark Kroese, a general manager with Microsoft's entertainment and devices group, on Tuesday showed a mock Doritos ad campaign on the Zune at Microsoft's Advance08 advertising conference. It was an elaborate demonstration intended to show the platform's full potential, though it will depend on the willingness of Zune users to play along. In the demonstration, a user could visit a page on the Zune social Web site for information about a music festival sponsored by Doritos. The page included a profile of one of the musicians involved with the festival.
Zune HD launches tomorrow, Dell already has it on sale
If you didn't know that the Zune has WiFi capability, and that WiFi was the key to "the social," I'd like to offer you this free coupon for cleaning out the rock you've been living under. WiFi is billed by Microsoft as one of the key Zune features, a potential iPod-slaying axe that the company will use to gash the Cupertino redwood while the sap runs out upon the ground. You might expect that any review of the Zune would therefore include WiFi right upfront and spend a great deal of time discussing it, but you would be wrong.
That's because, in its current incarnation, WiFi support is broken. Oh, it works as designed; in testing the two Zunes in our lab, we found that swapping songs and pictures was reliable and effortless. Transfers take about 10 seconds per song, while pictures are much faster. Video clips cannot be transferred at all, though Microsoft has already hinted that this may change soon. No, the problem lies in the way the system was designed. Any song can be shared with any other Zune user, but it expires after three plays or three days, whichever comes first.
After that, it has to be purchased. That's certainly fair enough, but the Zune takes the restrictions several steps too far. For a system that will welcome you to "the social," the Zune inexplicably does not allow any retransmission. Microsoft suggests that musicians will want to put demo recordings on their players, which they will then be able to share while out in public.
To illustrate just how well this will work, consider the following dialogue:. Bass player: Hey, I see you've got a Zune there. How about I shoot you one of our demo tracks? I just got paid, and I'm looking to spend thirty bucks on some new music. The lameness of this dialogue is matched only by the lameness of Microsoft's decision not to allow retransmission. It's clear why usage rights on protected content need to expire, but why should that prevent users from sharing it with their friends?
This is supposed to be viral how, exactly? The other problem is that the usage limits are enforced on all music content, protected or not. That means those who want to distribute content free of charge as a way to build visibility are out of luck; it will spread only as far as the people they meet in person. Again, it's obvious that this was required in order to appease content owners scared that Zuners would redistribute P2P content or songs ripped from their CD collections, but it's still uncool.
Microsoft also suggests that college students can record lectures on their laptops, then sync the lectures with their Zunes, then redistribute the lecture to a friend who missed class. But who would want to do this? Much easier to simply e-mail the lecture to the friend, who can then keep it for as long as she wants, and listen to it as many times as necessary. Yes, we expect that some variation of these features will be offered in the future, but it's annoying right now. Using any of these features requires your friends, neighbors, and drinking buddies to own Zunes, too.
Until that happens, don't count on being able to use WiFi for anything. Microsoft is initially targeting the high school and college market, and with good reason: The Zune battery doesn't hold out as long as we had hoped, but performance is still adequate. Microsoft says that the Zune has a maximum hour battery life, but this is based upon listening to a single Kbps album played on repeat with the EQ off and no buttons touched. These are not, it must be said, real-world conditions. Should you manage to track down another Zune user, switching the WiFi on incurs a 10 percent performance cost.
If you want the battery life to drop even further, simply set the screen brightness to maximum, turn on the EQ, start pressing buttons, and see if you can even hit ten hours. The battery should also cover four hours of video, though we didn't test that particular claim. It's something we'll revisit if the Zune ever gains robust video download and sync capabilities.
You must login or create an account to comment. Skip to main content Why WiFi? To illustrate just how well this will work, consider the following dialogue: Anytown, USA. Dude on street: The two part. A friend walks up to the DoS. Send it to my Zune so we can make 'the social. Can't send it to you. Can you buy it online so I can hear it? They're not in the marketplace. Hey, let's go get a beer.
The battery: Nate Anderson Nate is the deputy editor at Ars Technica, where he oversees long-form feature content and writes about technology law and policy. He is the author of The Internet Police: Email nate arstechnica. Channel Ars Technica.
$50 off Microsoft Zune 120GB MP3 Player
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$50 off Microsoft Zune 120GB MP3 Player
Online retailer Woot. Deal-a-day Web site Woot. Having learned a thing from Apple's iPhone mess , the folks at Woot are taking no chances or rather, seizing a chance to poke great fun at the turtlenecked one , the company is reaching out to those who paid the higher price. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product. I mean, why should you? Truth is, you don't really need any of this junk.WATCH THE VIDEO ON THEME: Original Zune-cookie ad
$50 off Microsoft Zune 120GB MP3 Player
Now the good news is that Amazon. You will also qualify for Amazon. Click here to order the Zune from Amazon. Note that you can also use Smart Canucks Amazon. I figure either I will use it while I am on vacation in Dec do smart canucks go away for vacations? OR it will be an excellent christmas present. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano.
The dreaded Error 5 - Contact Support message and my Zune
If you didn't know that the Zune has WiFi capability, and that WiFi was the key to "the social," I'd like to offer you this free coupon for cleaning out the rock you've been living under. WiFi is billed by Microsoft as one of the key Zune features, a potential iPod-slaying axe that the company will use to gash the Cupertino redwood while the sap runs out upon the ground. You might expect that any review of the Zune would therefore include WiFi right upfront and spend a great deal of time discussing it, but you would be wrong. That's because, in its current incarnation, WiFi support is broken. Oh, it works as designed; in testing the two Zunes in our lab, we found that swapping songs and pictures was reliable and effortless.
There seems to be a problem serving the request at this time. Skip to main content. Filter 1. Got one to sell? Sponsored Listings. All Auction Buy It Now. Best Match.
Tomorrow's the big day. The Zune HD will finally be available. If you haven't already pre-ordered one, then you're in luck. You can get the MP3 player at a discounted price before it even goes on sale. Ooh la la! Check out the details at LogicBuy. Like many deals online, this one only lasted for a limited time -- 50 uses to be exact. The coupon code is no longer valid.
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Additionally, you will find Spanish-language audiobooks, TV shows, and podcasts. Before Microsoft execs pop the Champagne, they should remember that this was the product launch week so interest and promotions gave the product a boost. Microsoft Zune on eCost: The Electronics seem to be a big mover this year with flat screen TVs plasmas and LCDs finally reaching a more acceptable price range. While supplies for desirable products such as the TMX Elmo and the recently launched Sony Playstation 3 and Nintendo Wii were small, many people went to stores hoping to find one only to walk out with other products. We wonder whether the increased spending will actually translate to higher profits for retailers. As we previously noted , disappointing sales early in the year likely driven by economic slowdown and gas prices pushed many retailers to offer more and deeper discounts in hopes of resurrecting their annual numbers. Photo by Flickr user cerealfan. Interesting story in the Washington Post about a strategy shift at Wal-Mart. After slow October sales 0.
Add Your Code Here. This site is by teachers and for teachers, so sharing the deals you find makes a big difference to our community. A Zune Pass subscription gives you unlimited music and streaming. Plus you can download ten songs per month that are yours to keep - forever. Software features such as Channels, Mixview, and Smart DJ are optimized to take advantage of unlimited access to music at Zune Marketplace and on Zune. Eddie Bauer Promotion Codes. JCPenney Promotion Codes.
There seems to be a problem serving the request at this time. Skip to main content. Filter 1. All Auction Buy It Now. Best Match. Gallery View. Guaranteed 3 day delivery. Very Nice Microsoft Zune Black. New Battery and hdd zif cable installed. Fully tested works great, sounds great. Updated with the latest firmware.VIDEO ON THEME: Windows Phone 7 App Roundup - Coupons, Tunein Radio, VoiceTranslator, MegaTile, Linebirds